It’s Africa’s time to be in the spotlight, and a .africa domain name can help your business stand out as well. After years of being seen but not heard, our continent is finally “loud and proud”. Seeing as it is Africa Month in May, we thought it a fitting time to sing its praises. 

KEY TAKEAWAYS

• Africa is becoming significant in various key markets like entrepreneurship, technology and mobile money.
• Registering a .africa domain showcases your connection to the continent.
• Unlike country-specific domains (like .co.za), a .africa domain appeals to audiences across all African countries.
• Geo-targeted domains like .africa help establish local relevance, improve customer trust, and can positively impact search engine rankings within Africa.
• As a newer top-level domain (TLD), .africa gives businesses more opportunities to secure short, unique, and relevant domain names.
• In celebration of Africa Month, Domains.co.za is selling .africa domains for only R99.00 until 31 May 2025.
• Leading organisations like Absa Group use the .africa domain to strengthen their African identity and marketing strategies.

Plus, to celebrate Africa Month, we are selling .africa domains for only R99.00* until 31 May 2025.

In this article, we touch on why Africa’s time is now and highlight key reasons to get the domain to match. We also showcase several businesses currently rocking the .africa TLD extension.

*Ts & Cs apply. New registrations only. Promotion valid until 31 May 2025. Normal renewal rate applies.

Africa Month 2025: “Unlimited Africa”

May is Africa Month. The goal of this month is firstly to celebrate being African, and secondly to encourage the exchange of art, culture and trade across the continent.

This year’s theme is a very fitting  “Unlimited Africa”.

As the second largest continent with the second highest population, Africa truly is limitless. It’s not only rich with fossil fuel, metallic ores, gems and precious metals but it is also the continent of opportunity.

Africa is particularly standing out in three sectors. In mobile money, the continent leads with a staggering $1.1 trillion in transactions, accounting for 65% of global mobile money value.

In technology, Africa is home to over 650 tech hubs, many of which are advancing rapidly in fields like artificial intelligence (AI), proving that Africa is not just catching up, but setting the pace.

Entrepreneurship on the continent is also thriving, with 1 in 5 adults either launching or planning to start a business. This is making Africa one of the most entrepreneurial regions in the world.

5 Reasons to Register a .africa Domain Name

The .africa domain extension is a geographical top-level domain (gTLD). It was officially launched to the general public on July 4, 2017,  to provide a unified digital identity for the African continent. This domain is managed by Registry Africa and currently has 53 837 registered domain names.

Here’s why it’s a great idea to register .africa:

1. Show your pride in your African identity

Registering a .africa domain immediately signals you are related to the continent. Whether you’re in tech, tourism, education, or the arts, it can help to align your brand with African unity and progress, and also shows that you are proud of your African connection. It’s a simple yet powerful way to declare your roots or your commitment to Africa’s future.

2. Reach a pan-African audience

Unlike country-specific domains (e.g. .co.za or .ke), a .africa domain allows you to target the entire African continental market. It is therefore ideal for regional businesses, NGOs, or eCommerce brands wanting broader exposure. By going beyond borders, your website becomes more inclusive and more relatable to a wider African audience.

3. Build trust, credibility and SEO

Domains that match your target audience geographically build trust. A .africa domain assures customers and partners that you are locally relevant and committed to the continent’s growth. Furthermore, Google and other search engines support geo-targeted domains like .africa, which can help boost your visibility among African online visitors and markets. It’s therefore a smart move for your brand’s authenticity and online rankings.

4. Stand out with a short, modern and unique domain name

As a newer, more modern extension, .africa offers greater availability of desirable names compared to .com. This gives you a better chance of securing a domain name that perfectly matches your brand and even leaves room for creative word-play. Make a lasting impression with a .africa TLD.

5. Get a .africa domain name for only R99.00* during May 2025

In celebration of Africa Month, Domains.co.za is selling .africa domain extensions for R99.00* only. Normally registration costs R219.00. There’s never been a better time to claim your piece of the African digital landscape.

*Ts & Cs apply. New registrations only. Promotion valid until 31 May 2025. Normal renewal rate applies.

5 Businesses Using A .africa Domain

More than 50 000 .africa domain names are currently helping companies, initiatives and individuals link their website with the continent’s rich culture, creativity and resourcefulness. Some are using the extension for their primary website, while others are using it as part of a multi-domain name strategy. Owning more than one domain name for your brand is a great way to protect your online identity, capture more traffic, and reach different audiences across various regions or markets on the African continent.

We highlight a handful of our favourite companies using the .africa gTLD domain.

RELATED: Which Companies can Benefit from a .africa Domain Name

1. Absa Group – absa.africa

Absa Group, a leading pan-African bank based in Johannesburg, South Africa, adopted the .africa domain as part of its rebranding strategy after separating from Barclays Africa. This move underscored their commitment to a unified African identity and involved migrating extensive digital infrastructure.

2. Lucky Star – luckystar.africa

Lucky Star, a well-known South African canned fish brand, uses the .africa domain as part of its multi-domain name strategy to emphasise its African roots and appeal to a broader continental market.

3. Go Study – gostudy.africa

Go Study provides career guidance and information on educational opportunities, utilizing the .africa domain to cater specifically to African students and institutions.

4. Choir Africa – choir.africa

Ndlovu Youth Choir is an African music and dance group that inspires the world with their energy. The Choir tours the world with shows as far as the Netherlands, and the USA. With the .africa domain they showcase    showcases choral music from various African countries, using the .africa domain to represent its pan-African musical initiatives.

5. Great Albatross – greatalbatross.africa

Great Albatross is a an African market research institution with head quarters in Johannesburg. The company offers research solutions in multiple other African countries including Botswana, Eswatini, Kenya, Lesotho, Namibia, Nigeria and Zambia. A .africa domain name is an extremely powerful addition to the company’s multi-domain name strategy. The company website URL is a .co.za with their .africa redirecting to this website.

BONUS READ: 7 Reasons to Register a .joburg, .durban, .capetown or .africa alongside your .co.za

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