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Author: Chantel Venter

27Aug

Email for Marketing — Why it is still a great tool for your business

Using email for marketing is still very much in use. Sceptical? With the floods of spam and junk mail everyone is constantly receiving, it could easily seem like a waste of effort. The Protection of Personal Information Act (POPIA), requires companies to send emails to an ‘opted-in database’ only, which makes reaching your customers via email even harder. Keeping the above in mind, would you believe it, if we said that 50% of customers actually like receiving brand emails? This means POPIA is actually doing you a favour and helping you separate those that wish to engage with you, from those who don’t. It seems as if email has become the red wine of marketing tools. Instead of fading into the background again […]

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17Aug

7 Must-Haves To Help Your Small Business Get Ahead

Help your small business get ahead, especially if you feel that it has lost some of the momentum that it originally had? That’s because word-of-mouth advertising and walk-ins can only get you so far. Now’s the time to take your business to the next-level. Try the following 7 must-haves one by one to help your small business:1. Get a website – build it yourself2. Create a marketing plan – start with social media & email marketing 3. Use analytics4. Create a vision5. Support a cause6. Grow your talent7. Make use of Hosted PBX in the Cloud Try the following 7 must-haves one by one to help your small business: 1. Get a website – build it yourself Now isn’t the time to create unnecessary expenses, we understand. That’s wh […]

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11Aug

Ways to Reduce eCommerce Abandonment Rates for Your Online Store

Most shoppers in a brick & mortar store behave conventionally, whilst some are on a mission for something specific, others are casually browsing. However, generally speaking, the majority of items that go into a shopping basket, or trolley, lead to a successful checkout. Rarely do we see abandoned baskets and trolleys in a physical store. Yet, in the world of online shopping nearly 70% of shoppers leave their carts deserted. Why is that? Often: Customers aren’t ready to commit to buying at that moment. They find the full total plus delivery more expensive than they anticipated. The checkout process was too long, or time-consuming. They first need to obtain approval from a spouse, or parent. Added to the above, online sh […]

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30Jul

Tips to Getting Started with a Side Hustle

Resourceful, go-getting personalities across the country are dipping their little toes into the entrepreneurial pool by starting a side hustle. A side hustle is a start-up someone creates in their spare time in order to make extra money and build their dream idea into a real business. The great thing about a side hustle is that owners can run it on the “side” while still securing a monthly salary through their day jobs. The flip side however, is it requires excellent time management skills, will demand that owners put in nearly all their free time, and sacrifices will have to be made along the way. A side hustle can be as small, or as big, as you want it to be. From selling muffins at busy intersections on weekday […]

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01Jul

7 Ways to Keep Website Visitors interested

The purpose of a business website is to ‘educate’ the site’s visitors and turn them into customers… ideally returning ones. The problem according to Google however, is that 90% of website visitors are easily distracted. So, how can your website keep your visitors’ attention long enough to make a lasting impact? By creating a website that is not only easy on the eyes but engaging as well. Try these tips to increase average visitor sessions, improve your site’s credibility and enhance the chances of a return.   1. Live Chat
Live Chat is rapidly increasing in popularity. Statistics show that over the course of the next year this form of add-in software will grow by 87%. People prefer hav […]

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23Jun

Site Builder — Website Content Tips to Improve the Success of Your Site

Site Builder is Domains.co.za’s website builder. It assists in creating a professional website easily; and is as simple as “dragging” and “dropping” plugins to work with your content and images. This solution makes it easy and affordable to get a professional website online quickly and easily with well-designed templates for you to add your information and images to. Bear in mind that your website content has to fulfil two purposes. Firstly, it must convince visitors that your product, or service, is the way to go. Secondly, it has to be able to ‘talk’ to search engines, especially Google; so that it is indexed correctly. Therefore, mediocre website content will do more harm than good; so spend some time to do i […]

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15Jun

Why having a Mentor could be Essential for a New Business

What makes a business successful? There are many variables for this, but at its core a business’s success is predominantly dependent on the quality of the leader behind the steering wheel. While degrees, books, real life experiences, challenges, family, friends, failures and accomplishments all contribute to the making of a great “boss”, there is one essential facet that is often overlooked: A mentor. In light of Youth Month, we would like to unpack the role a mentor can play for start-ups.   What is a mentor?   A mentor is someone with more business experience than yourself. It is someone with whom you get along, can build a long-term relationship with and someone you respect and admire. A mentor is not […]

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04Jun

5 Online Trends Your SME Should Know About & Follow

Since the start of the Covid-19 pandemic, the adoption of online transacting in South Africa gained considerable traction. In fact, according to Statista there are now 38.13 million active internet users in the country.  Each of these users are using online to work, research products and prices, check social platforms, or buy items for home delivery. Whatever your SME is selling, start rethinking what you are doing online ASAP. If you are not prioritising these online trends just yet now is the time to do so. It is never too late to re-strategise your business’s plan of action.   Online Trend 1: Search Engine Optimisation Search Engine Optimisation (SEO) is not only still very relevant, it’s constantly i […]

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21May

Cybercrimes – The Latest Trends In South Africa

Cybercrimes in South Africa have been on the rise. Before the pandemic, cyber security was a serious concern for most companies, however, in the past year it has pushed its way higher up on the daily business agenda and now includes most individuals as well! Here’s why… Cybercrimes on The RiseTypes of CybercrimesStalkerwareRoutersRansomwarePhishingSim SwapInsurance Cybercrimes on The Rise The pandemic’s influence increased digitalization of several companies’ processes, while other businesses had neglected to upgrade ageing networks due to budget restraints. Added to this, the work-from-home culture in many industries has led to more uncontrolled server access. All of the above are opportunities for cyber criminals, […]

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11May

How to Diversify your Small Business for Growth and Not just Survival

“It is not a failure to readjust my sails to fit the waters I find myself in.” ― Mackenzi Lee  Life changed, literally overnight for everybody worldwide. The pandemic has changed habits and adapted the way humans think about everyday things like going to the shops or interacting with a service provider. It would therefore be naive to think that companies would survive this pandemic unscathed. As the adage goes: Adapt or die; however, there is an alternative: Adapt and GROW!  Traditionally, businesses diversify in order to grow which we all agree with. Survival-mode is temporary, while the pandemic’s impact on human behaviour could actually be long lasting. It’s time to rethink the way we do […]

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