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Author: Chantel Venter

Header Text - Preparing your SME for Business Success
22Nov

Preparing your SME for Business Success

Running a small to medium enterprise (SME) is tough. In South Africa, particularly, SMEs are faced with unique challenges like the weak economy, crime, and cash flow, not to mention the physical and financial burden of load-shedding. Prepare your SME for business success during the year ahead by following the tips we share in this article. Table of ContentsPrepare your SME for business successReflect & “take stock”
Strengths, Weaknesses, Opportunities and Threats
 Target new audiencesFocus on the customers you haveAdopt relevant technology trends Think outside the box – cultivate a creative culture Invest in skills training Show you care KEY TAKEAWAYSOther Blogs of Interest: Prepare your SME for business success R […]

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07Nov

Black Friday And Cyber Monday: 7 Point Checklist To Success

Black Friday and Cyber Monday is slowly but surely becoming a hit with South Africans. In 2022, FNB customers alone spent a massive R3-billion during this period. Whether your business decides to join in or not, the potential for a successful campaign is there. In this article we share a checklist to help you dot the i’s and cross the t’s. Table of ContentsTick off the following when planning your Black Friday and Cyber Monday specials:Checklist 1: Is Black Friday and Cyber Monday for your business?Checklist 2: Put together “sticky” Black Friday / Cyber Monday deals.Checklist 3: Decide which platforms you will use for marketing.Checklist 4: Create eye catching marketing material.Checklist 5: Create a publishing schedule. […]

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31Oct

4 Effortless Ways to Stay Safe Online

Keeping safe and secure online is important for both businesses and individuals alike. With the rise of AI-powered hacking attacks, the task is becoming incredibly daunting.   Nonetheless, it is easy to boost your and your clients’ online security. In this article we share the top four basic action steps you can take to ensure you are keeping your safety online on track.   Table of Contents: Enable multi-factor authentication. Use strong passwords and a password manager. Update software the moment an update or patch becomes available. Stay on high alert for phishing attempts and report them.     1. Enable multi-factor authentication. Multi-factor authentication (MTA) adds another layer of protection by requiring fu […]

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18Oct

How To Enhance Cybersecurity And Build Digital Trust In Your Business

The digital transformation of businesses means better insights, improved efficiency, fewer errors, and opportunities such as eCommerce and remote work. All this progress also means companies need to prioritise cybersecurity and build digital trust. Why is this important? Because recent research indicates that the South African economy loses R2.2-billion per year at the hands of cyber criminals. According to forensic experts, the country is also on the brink of becoming the cybercrime capital of Africa, News 24 reports. A sluggish approach to data protection is therefore detrimental to any company’s digital efforts. In this article we explore the top three strategies businesses need to employ to build digital trust internal […]

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How AI For Small Business Can Help Yours Thrive
06Oct

How AI For Small Business Can Help Yours Thrive

From everyday mundane, repetitive tasks to more complex ones – Artificial Intelligence (AI) for small business can help you do more with less. While AI might seem “new” and perhaps even “futuristic”, you might be surprised to learn that you may already be using it. Many search engines, social media platforms and eCommerce websites are using Machine Learning and AI to simplify your life as a consumer. Now, let’s see what it can do for your business. KEY TAKEAWAYS: AI tools can help to increase efficiency and accuracy and cut costs. AI software can help you understand your customers better and grow your business’ potential. Using AI should never replace the human touch – ensure an employee oversees and manages it. […]

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27Sep

Where South African Heritage and Technology Meet

South Africa is a land of rich cultural diversity, stunning landscapes, and a unique heritage. From the awe-inspiring beauty of Table Mountain to the vibrant rhythms of Soweto, this country has much to offer… and then there is current technology. We might not be a first-world country but by embracing cutting-edge trends like Edge computing, Phygital experiences, Web 3.0, and Artificial Intelligence (AI) we are creating new opportunities, preserving tradition, and ensuring that South Africa stays globally relevant.   Edge Computing: Bridging the Digital Divide Edge computing is a technology that processes data closer to its source, reducing latency and improving real-time decision-making. In South Africa, this technolo […]

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15Sep

Spring Cleaning – Digital Checklist to Decluttering

Traditionally, spring cleaning referred to the intense, physical cleaning of the home and office. These days, however, “spring cleaning” is a fitting term for all kinds of figurative cleaning and sorting to do. Clutter can collect anywhere, and it is essential to take the time to purge. Digitally speaking, your clutter might seem under control, but it could be affecting your devices’ speeds, performances, and securities. It is therefore essential to get a handle on it. Did you know that decluttering can relieve anxiety, lift one’s mood, and improve focus and productivity? Here’s a digital checklist to get you started.   CONTENTS: Deactivate obsolete subscriptions & apps Sort out your emails […]

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Header Text - Email is the almost instant, affordable, and best target-marketing medium your business can control and trust
08Sep

Email Marketing Strategy: The affordable & effective platform your business can trust

Email marketing strategy plays an important role in your SME, whether you are a small business, startup, or entrepreneur because it’s manageable and easily affordable. What comes to mind when you think of email? Is it the ugly, old-fashioned aunt of social media? The boring uncle of influencer email marketing? Or the stable and constant queen of communication? The latter of course, is the obvious truth. Email is still highly relevant, which is why top marketers are including this platform as an ongoing part of their digital strategy. Don’t believe us? Just check your email inbox! Email isn’t dull or “so yesterday”, it is highly effective and still offers incredible benefits to business now and will do so in the futur […]

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How To Become A Significant Entrepreneur
07Aug

Women’s Month: How To Become A Significant Entrepreneur

This article will show you how to become a significant entrepreneur. Don’t worry about being successful but work toward being significant and the success will naturally follow. – Oprah Winfrey Names like Mark Zuckerberg, Bill Gates and Elon Musk seem to dominate the online and technology space however, there are numerous women entrepreneurs making waves in the industry too – like Fei-Fei Li and Safra Catz. According to Mastercard Index of Women Entrepreneurs, 21.9% of businesses in South Africa are owned/run by women, which is a statistic that is positively growing every year. The online industry is innovative and fast-paced with new technology, apps and upgrades launched every day. Internationally, women and men are making […]

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25Jul

10 Cost-cutting Tips – Your SME Business Needs To Save Money

Did you know that a healthy cashflow is a leading asset in any SME? A positive cashflow can be achieved by identifying where money is wasted, then cutting back on those things. Doing so, could drastically influence your long-term profitability and growth. Try our cost-cutting tips to help save money and boost your cashflow. KEY TAKEAWAY If you don’t plan to save money, you won’t. Make saving a priority and always aim to cut back on unnecessary costs where possible. These savings can help your business grow and become more profitable in the long-term. Make a budget and stick to it. However, never ever try to save money if it could compromise the quality of your efficiency, products or services. TABLE OF CONTENTSKEY TAKEAWAYRe […]

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