Category: How To Guides

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Black Friday And Cyber Monday Tips For Small Businesses

Over the past several years, the Black Friday and Cyber Monday “frenzy” has become quite a spectacle in South Africa. While it’s not nearly as intense as overseas, Bankserv Africa statistics showed that last year’s local sales totalled to a whopping R4.5bn. As a result, many retailers might choose to make a weekend of it. Does this mean every business – even small ones – should participate? Read on for answers and last-minute tips to help you make the most of this year’s most “spendy” weekend. Table of Contents5 Great Reasons To Run A Black Friday And Cyber Monday Promo This Year4 Signs Your Online Store Shouldn’t Partake in Black Friday or Cyber Monday8 Tips to Structure Incredible Deals How To Use Social Media To Stan […]

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Email Phishing: How To Protect Yourself From A Scam

Globally, cybercrime is at an all-time high. Here, in SA, the Southern African Fraud Prevention Service (SAFPS) 2024 fraud statistics reported that fraud incidents have increased by 32% over the past year. Did you know that a large number of successful Fraud Attacks start with a Phishing Message? Cybercriminals tend to imitate well-known, reputable companies in phishing scams because it increases the chances of their fraudulent messages being “trusted” and opened. Recently, Domains.co.za has been made aware of numerous email phishing attacks pretending to be us. Rest assured that we will never ask you to update your banking or credit card details through unsolicited emails or messages. The best way to protect yourself online […]

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Become A Boss: What It Takes to Start Your Own Business

Are you sitting on a great business idea but unsure whether to pursue it or not? These days, it is easier than ever to start your own business with the help of website builders, Content Management Solutions (CMSs) like WordPress and Artificial Intelligence (AI). But that’s not all you need of course. You need a great idea, dedication, a long list of transferable skills, and finally: money! If you are an aspiring entrepreneur – this article is for you. Read on as we help you identify whether you have the natural skills, share the highs and lows of taking the risk, and give some pointers on how to start and scale your business. Related: Take the Leap: Tips for Starting an Online Business in 2024 Table of Contents5 Good Reaso […]

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Exploring WordPress User Roles: A Practical Guide

Managing a WordPress website can be a rewarding experience, but it also comes with its set of challenges. One important aspect of managing your site is understanding WordPress user roles. Each role has its own set of capabilities, from writing and editing content to managing plugins and themes. Knowing who can do what on your website helps maintain security and streamline operations. In this guide, we’ll take a closer look at user roles. Whether you’re a new website owner or an experienced admin, understanding these roles will help you assign the right permissions to the right people. This ensures your site runs smoothly and securely. Let’s dive in and explore what they mean, and how you can manage them effectively. Table of […]

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How To Build & Grow An Engaged Email List

When it comes to digital marketing, your business needs a multi-platform strategy, and email is still a must. All you need is a small budget, engaging campaigns and an email list – and you will be ready to roll. But what if you don’t have any subscribers? Should you buy an email list? With consumer data privacy acts like POPIA and advanced SPAM filters, sending unsolicited emails is definitely not an option in 2024. Apart from damaging your business reputation; communicating to a list that’s not your own, can be a waste of time and energy. The ideal approach is to build and grow an email list from scratch. The journey may be longer but the reward of having a targeted group of people that want to hear from you will surely b […]

Header Text - Social Media - Starting Out Points for Small Businesses in South Africa

Social Media: Tips For Startups & Small Businesses In South Africa

Introduction Since 2010, International Social Media Day is celebrated on the 30th of June every year. It is a day to commemorate the value social platforms bring to digital communication and their ability to bring people together. Social media is also a great tool for startups and small businesses. It can be used to connect with target audiences, increase brand awareness, drive website traffic, generate leads, boost sales, etc. In this blog post we emphasize the importance of social media marketing for startups and pay homage to it by looking at some local statistics and offering beginner tips to help small businesses and entrepreneurs, create an effective social media marketing plan from scratch. TABLE OF CONTENTS Introduct […]

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7 Strategies to Help Build Customer Loyalty for Your Online Store

The quest for new leads is an ongoing battle for any online store, but what about the customers you already have? By investing in your existing customers, you can help encourage customer loyalty, which is key to securing long-term success. A great e-commerce website with reliable web hosting, excellent products and quick delivery procedures are non-negotiable of course, but building customer loyalty involves doing MORE. In this article, we share seven strategies that can help you create a client base dedicated to your brand. Table of Contents What is Customer Loyalty?
The Benefits of Customer Loyalty
7 Ways on How to Build Customer Loyalty 1. Start a Rewards Programme
2. Consider Starting a Referral Programme
3. Communicate […]

3 Proactive Strategies to Maximise Your New E-Commerce Website - A Step-by-Step Guide

3 Proactive Strategies To Maximise Your New Ecommerce Website

There is no time like the present to start an e-commerce website. With around 27 million online shoppers in South Africa and a further 10 million expected by 2027, a digital store front is a solid option. But know this: competition will be gruelling. Not only will you be competing with the local market, but you will also be contending internationally. Added to this, hundreds of new stores are right on your heels. As you embark on this journey, you need all the advice and tips you can get to be successful. Read on as we share three strategies and subsequent steps to take to help maximise your new e-commerce website. Table of Contents Strategy #1. Prioritise the Performance and User Experience of Your E-Commerce Website Take a […]

Top 10 Inspirational Reads For SME Success In 2024

Here are out top 10 Inspirational Reads for your SME, because running a successful small to medium size enterprise (SME) is a 24/7 365 affair. Even when a business experiences its annual downtime, the owner is still dreaming and planning ahead. Learn from the best with these inspirational books. KEY TAKEAWAYS For a timeless manual to build character and achieve genuine success  read: The 7 Habits of Highly Effective People. Want to master the art of conversation? Read: How to Win Friends and Influence People. To produce valuable, high-quality work in an age of incessant interruptions read: Deep Work. For guidance on how to embrace vulnerability and be brave in business read: Dare to Lead. For help with the unpredictable […]

From Side Hustle To Successful Business In 10 steps

After months of hard work and dedication, your side hustle is solving customer wants and needs, attracting new business, and making money. So, what’s next? Could it be time to take your side hustle to the next level? In this article, we help you answer these questions, and touch upon steps you need to take to realise your dream, your own small business venture. KEY TAKEAWAYS Every side hustle has the potential to become something more. A clear sign that your side hustle is ready to scale is when you are constantly over capacity. Running a small business isn’t easy, so be sure you really want to do it full-time. Without the back-up of a salary, money will be tight. Are you ready for the risk? Name your business and get the […]

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