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Category: How To Guides

7 Ways to Improve your Website Engagement
25Jan

7 Ways to Improve your Website Engagement

Improving your website engagement, is one of the key metrics to track on your website and it is called the Average Session Duration. This metric keeps an eye on how long your website visitors stay engaged and delivers a median session time. Why is this important? Because it allows website owners and marketers to evaluate whether visitors are finding the content on a website worth sticking around for. Remember: the more time a visitor spends on your website, the more they learn and the better your chances of conversion become, no matter what you sell, therefore website engagement is something you can improve on. In addition to this, a good Average Session Duration confirms that your site is relevant and informative to the aud […]

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SEO Best Practices For Your WordPress Website
30Nov

SEO Best Practices For Your WordPress Website

SEO best practices will assist you to optimise your WordPress website. WordPress itself is free, open-source and SEO-friendly, hence why it is the world’s most popular Content Management System (CMS). However, just because the system is SEO-friendly it doesn’t mean that it will set up your website on this front. There are a still several things you need to do to improve the Search Engine ranking of your WordPress website. Implement the following SEO Best Practices and streamline your content optimisation:Make use of a dynamic sitemapUse a SEO pluginOptimise images automaticallyPrioritise securityChoose the best in WordPress HostingCheck your visibilityCreate SEO-friendly permalinksOptimise keywordsCreate incredible conte […]

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How To Increase Traffic To Your Website And Boost Leads
04Oct

How To Increase Traffic To Your Website And Boost Leads

Having a plan to increase traffic to your website is the next step after you have published it and your website is now live on the Internet. Fact: Having a website for your business is a must. Myth: You don’t need to worry about managing or editing a website after you’ve launched it. The truth is a professional business website has to be a dynamic hub. Visitors need to be regularly reminded and attracted to this online head quarters of yours in order for your business to acquire a steady flow of traffic and leads. The best way to see how your website is doing is to measure its metrics every month, and to improve and amend where needed. Learn to increase traffic for your website and build your online business:Tip 1: Creat […]

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12Sep

Ticking The Technical SEO Box

The Search Engine Optimisation (SEO) of your website is important, in this article we discuss the technical SEO aspect of a site. The good news: Most of your SEO can be done by yourself so it is cost-effective. The bad news: It’s not a once-off thing. But the best news is, that if you keep at it, your organic ranking will improve and customers who are looking for something that you sell will find you more easily. If you have the budget for an SEO specialist – go for it – because SEO can get very technical. The following tips are ideal for beginners, our Site Builder customers, or website owners that want to ensure they are covering the basics. The Three Types of SEOOn Page SEOOff-page SEOTechnical SEOWhat is Technical […]

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Upskill Your Employees As An Investment: 3 Reasons
07Jul

Upskill Your Employees As An Investment: 3 Reasons

Now, due to hybrid and remote working models employees are exposed to new challenges. To upskill your employees, especially as the future of work is adapting and evolving every day could be a valuable investment to your SME business. New technology, digitalisation and trends are changing how we do things, especially regarding the simplifying and automating of various tasks. Are they prepared enough? Investing in your employees’ soft skills (i.e. communication, critical thinking, problem-solving, cybercrime awareness, etc.), as well as hard skills (i.e. technology, software, etc.), can contribute to efficiency in the workplace and sustainable growth for your business. Upskill your employees to improve their potential:1. It […]

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Header Text - The Benefits of Inbound Marketing For Your SME
10Feb

The Benefits Of Inbound Marketing For SMEs

Digital marketing is constantly changing and adapting according to the needs and behaviours of consumers. A method of marketing that is standing the test of time is ‘inbound marketing’. Inbound marketing is the use of digital tactics that draw in selective customers, as opposed to just sending out a message to ‘the masses’ (outbound marketing). Essentially, inbound marketing aims to provide targeted individuals with interesting and/or educational content that’s relevant to them. Various types of inbound marketing include Social Media Marketing, Email Marketing, Call to Actions, Landing Pages, Whitepapers, Blogs, eBooks, videos, podcasts etc. EXAMPLE: A hair salon will use inbound marketing to share hair styling tips […]

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7 Ways to Save your Start-up Money
27Jan

6 Ways To Save Your Start-up Money

Every little bit helps, and small changes can help you save your start-up money. Uncertain times have always been a catalyst for opportunity. Changes in consumer behaviour, and their adjusted needs, spur new business ideas.  Never has there been a better time to turn an idea into a start-up, than now. Irrespective of how great your idea is and how many investors you have at the ready, it is always a good idea to cut costs and keep overheads as low as possible while you grow your business. 6 Tips on How to Save your Start-up Money1. Ask: Do you really need an office yet?2. Ask: Do you really need a ‘brick and mortar’ store yet?3. Outsource & Automate4. Buy smartly: 5. Negotiate & Barter6. Think: Inbound Marketing 6 T […]

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09Nov

eCommerce Tips and Tricks for Black Friday & Cyber Monday

Tips and tricks for Black Friday and Cyber Monday, the two American-named, major shopping days that have in recent years grown in popularity in South Africa. In fact, many SA stores are now making an entire weekend of it. This year, Black Friday will take place on the 26th of November and Cyber Monday on the 29th. Shoppers can expect to pick up incredible deals in-store and online respectively. Did you know that in-store sales dropped by 30% last year, but the increase in eCommerce jumped by 60%? Is your eCommerce store ready?Increase visibility and boost sales with Tips & Tricks for Black Friday & Cyber Monday1. Sweeten the deal more to stand-out2. Improve user-friendliness on your website3. Make sure your site is mobile-fr […]

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25Mar

How To Attract Repeat Customers To Your eCommerce Store

“Get an eCommerce store”, they said. “It will be fun”, they said. But the truth of how to attract repeat customers, is more like most of the things in life that are actually worth doing, it is hard work. So, you’ve got a great eCommerce website, you are selling quality goods at reasonable prices, and you are using good marketing strategies to keep your business visible… but, why are you still spending a lot of time (and money) on customer acquisition and your customer retention doesn’t seem successful yet? Repeat customers are loyal customers, you can gain a wealth of insights from them; plus, they will do free word-of-mouth-marketing for your brand. They are your business lifeline! Top Tips on How to Attract R […]

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19Mar

7 eCommerce Trends To Keep In Mind During The Year Ahead

With the boom after lockdown, eCommerce trends from South African consumers has become a definite way of shopping, especially as more and more people become comfortable with trusting their credit cards details on secure payment gateways. In fact, eCommerce revenue in SA is estimated to reach R225-billion in 2025. Interesting eCommerce trends to keep in mind1. Competition is heating up2. Influencer marketing is set to grow3. Greener more sustainable shopping is important4. Consumers want to see their favourite payment option5. Multi-channel ecommerce with an omni-channel feel6. Marketplaces are huge7. Subscription eCommerce is picking up Interesting eCommerce trends to keep in mind 1. Competition is heating up The competition […]

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