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Header Text - Use anniversary seal and add price: Only R17.99* - then use as the headline for the banner: Why choose a .xyz domain name?
05Jun
10

R20.00*Domain Promo:  Understanding .XYZ  & How To Best Use It

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The .XYZ is a short, memorable Top-Level domain name (gTLD) introduced by ICANN in 2014. This June, the domain extension celebrates its 12th Anniversary and continues to be one of the most popular alternatives to traditional extensions like .com.

To celebrate, Domains.co.za is selling new .XYZ registrations for only R20.00*.

With over 4.2 million registered; .xyz has become the domain of choice for startups, innovators, creators, AI projects, Web3 ventures, personal brands, and SMEs looking to appear modern and innovative online.

While .xyz resembles the last three letters of the alphabet, it can also represent absolutely anything. This versatility is why it is such a popular choice in creative and tech fields.

The domain can also quite easily speak to Generation X, Y & Z (people currently mid-teens to early 60s). These generations make up over 60% of the world’s workforce and consumers, making them the most influential group in the world.

In the below sections, we explore reasons to choose the domain and share examples of companies making it work for them.

*Ts & Cs apply. New registrations only. Standard renewal rates apply. Promotion valid until 31 December 2026

KEY TAKEAWAYS:

  • .XYZ remains one of the most popular alternative domain extensions globally.
  • It is widely used by AI startups, Web3 companies, creators, developers, and personal brands.
  • High-profile brands like Google’s Alphabet, Starship, Block, Paramount, and others use .XYZ, boosting its credibility and showcasing its potential.
  • A .XYZ resonates well with Generations X, Y, and Z, which make up over 60% of the global workforce and consumer base.
  • This extension offers excellent availability compared to .com registrations.
  • Domains.co.za is offering new .XYZ registrations for only R20.00*. *Ts & Cs apply.  
  • Registering a .XYZ is easy via the Domains.co.za platform which offers an intuitive registration process with optional add-ons.

Top 5 Reasons to Choose a .XYZ Domain

Registering a new domain is very exciting. And these days we are certainly spoiled for choice when it comes to suitable domain extensions. Gone are the days that it’s a .com or .co.za, etc.

If you are on the fence about whether a .XYZ is the way to go, here are the top benefits to help you make up your mind:

Strip Banner - A .XYZ domain name is young and modern, and offers flexibility and creative freedom.

1. The TLD is modern & memorable

The internet is always evolving and .xyz complements this freshness. This short and catchy gTLD is a great way to bring a personal blog, tech company, creative agency, Web3 or other innovative venture to life online.

The extension has also become increasingly popular among AI startups, software developers and digital innovators looking for a domain that reflects a forward-thinking approach. During a time when new technologies emerge almost daily, .xyz feels right at home.

2. It’s flexible

Due to it not representing any country or any specific industrial sector, the . xyz domain offers creative freedom for absolutely any company, in any industry, in any part of the world. From startups to side hustles, it can adapt to you and your brand, and not the other way around.

3. Many high-profile businesses have the domain

Google’s parent company Alphabet registered abc.xyz which made waves in the industry. This domain name is incredibly clever, short and memorable. Various other companies have since done the same which has helped to build credibility for the new gTLD .xyz.

4. It offers global appeal

Normally, for SEO purposes, businesses will register a country-specific TLD to help boost visibility in local searches. If you have a global brand, what can you register? Before, .com was the only TLD that really signalled this global appeal but now there’s .xyz. A .xyz can help you break borders and position your brand as ready for the current, and a future, global audience.

Unlike country-code domains that signal a specific geographic market, .xyz allows businesses to position themselves for international growth from day one. This makes it ideal for companies selling digital products, SaaS solutions, online services, courses, or content to audiences around the world.

5. The gTLD is on promotion

For the month of June 2025, Domains.co.za will be selling new registrations of .xyz domains for only R20.00*. If you needed more convincing perhaps this is it. Get this very unique and short domain name today.

6. There is a better chance your ideal name is available

Finding the perfect .com can be challenging because many desirable names were registered years ago. With .xyz, businesses, startups and creators often have a much better chance of getting a short, memorable domain that closely matches their brand name. This can help strengthen branding and make it easier for customers to find you online.

Why AI Startups Love .XYZ

Artificial Intelligence (AI) has become one of the fastest-growing sectors in the world, and many AI-focused companies have embraced .xyz as part of their brand.

The extension feels modern, innovative, and unconstrained by geography or industry. For startups building the next generation of technology, a .xyz domain helps communicate a future-focused brand image while offering greater flexibility when choosing a domain name.

10 Examples of Companies Using a .XYZ

With anything new and different, the world needs trendsetters to lead the way. It’s the same in the domain and hosting industry, which is why we need to see other leading brands getting it right first.

Twelve years after launch, the .XYZ domain is used by companies ranging from global technology brands and blockchain projects to media businesses, creators and innovative startups.

1. Alphabet – Google’s parent company uses abc.xyz to reflect their A-to-Z approach to innovation. It’s bold, unexpected, and right on brand.

2. Starship Technologies – The autonomous delivery robot company Starship, registered starship.xyz, a future-facing domain for a seriously futuristic company.

3. Block – block.xyz – Block (formerly Square), a blockchain and fintech company chose block.xyz for its Web3 projects. It’s fresh, flexible, and radiates innovation.

4. Paramount – Paramount, a global media and entertainment giant uses paramount.xyz for its main domain for digital campaigns and fresh initiatives. This multi-domain approach showcases the important role of domains in the greater digital strategy.

5. Taiko – This Ethereum scaling project went with taiko.xyz, which is perfect for Web3.

6. Roundtable – Roundtable.xyz, a virtual discussion platform is all about connection, conversation, and fresh thinking. The domain reflects their modern approach to dialogue.

7. Otherside – The metaverse meets .xyz in otherside.xyz, a project from the creators of Bored Ape Yacht Club. This is a super smart way to boost their digital identity.

8. Titles® – Storytelling is reimagined with titles.xyz‘s short, snappy, and spot-on domain. This content brand uses the domain to show that they will be doing things differently.

9. Beem – beem.xyz – Beem is a real-time, interactive video platform. With beem.xyz, the venture shows its domain can be just as dynamic.

10. Curious – curious.xyz – Curious by name and nature. curious.xyz is the perfect pick for a brand about discovery, learning, and exploring new ideas.

From tech to media to blockchain these brands prove that .xyz isn’t just another domain. It’s a smart, creative choice.

Strip Banner - A .XYZ domain name is ideal for businesses targeting a generation X, Y and Z customer base.

.XYZ SEO Best Practices

Rumour has it that .XYZ emails and websites are automatically flagged as spam, and should you choose this domain for your venture, you’ll battle with the Search Engine Optimisation (SEO) of your website. This is thought to be due the affordable price of the domain, which may have encouraged scammers to select it.

Maybe they do and maybe they don’t, but any search engine worth using doesn’t flag a website as good or bad purely based on its domain extension. Multiple factors influence this.

Therefore, whatever extension you use, it is always a good idea to look at the following criteria to boost SEO:

Tip 1: Include a keyword in your domain

Search engines love clarity. Including a relevant keyword in your .xyz domain gives both Google and your audience an instant idea of what your site’s about. Something explanatory e.g. “techtools.xyz or greenhomes.xyz”. If it is clear and relevant it will also be good for SEO.

Tip 2: Choose a short domain name

Less is more. A short, punchy domain name is easier to remember and easier to share. Bonus points if it’s catchy too. Consider using Domains.co.za’s AI Domain Name Generator to help you come up with short, relevant names with or without keywords. This tool only offers options that are immediately available for registration, and you can register your desired name right there and then, making it a 3-in-1 solution.

Tip 3: Create excellent high-quality content

No number of clever domains or SEO hacks can beat good content. Write for humans first, optimise for search engines second. Regularly publish useful, original content and reap the rewards.

When other reputable sites link to you, search engines see your site as trustworthy. It’s like digital word-of-mouth. Focus on partnerships, guest posts, or content worth sharing to build your backlink profile organically.

Tip 5: Optimise your website for mobile

More than half of all web traffic happens on mobile. If your site looks weird on a phone, that’s a red flag for both users and Google. Make sure your .xyz site is responsive, fast, and scroll-friendly on all screen sizes.

Tip 6: Prioritise technical SEO (site structure and speed)

Great design means nothing if your website’s pages take forever to load. Clean up your code, compress your images, and keep your site’s structure intuitive. Choose a reputable hosting provider and sign up for the best web hosting plan for your specific needs.

Google rewards speed, and so do your visitors.

Tip 7: Install an SSL Certificate

An SSL Certificate adds the little padlock icon in browsers and ensures your site uses https. It’s a trust signal for online visitors, and a ranking signal for Google. Securing your .xyz site is non-negotiable to building trust and credibility for your website.

SEO is important, but modern digital marketing is about more than rankings. Build recognition through social media, email marketing, online communities, partnerships and valuable content. A memorable .xyz domain can help strengthen your brand wherever people discover you online.

Is A .XYZ Right for Your Business?

If you’re looking for a modern, flexible domain name that isn’t limited by geography or industry, .xyz is worth considering. Twelve years after its launch, it remains one of the most recognised alternative domain extensions in the world and continues to attract innovative businesses, startups, creators and entrepreneurs.

With new registrations available for only R20.00*, now is a great time to take the leap.

Ready to get started? Search for your perfect .XYZ domain today at Domains.co.za.

* Ts & Cs apply. New registrations only. Standard renewal rates apply. Promotion valid until 31 December 2026.

How To Register a .XYZ With Domains.co.za

Have you made the smart decision to register a .xyz? Excellent. Now, let’s walk you through the simple process of how to register a domain name.

Step 1: Search & register your ideal domain name

Whether you are using our free AI Domain Name Generator or our domain search tool available– owning the domain is super simple. Just click “Add to Cart”.

TOP TIP

Don’t hesitate to register your desired name with other TLD extensions too as this can help you protect your brand down the line. You can leave these domains parked or point them to your original website.

Domains.co.za is currently running a promotion on all new .XYZ Domain Name Registrations.
Register yours for only R20.00* until 31 December 2026

*Ts & Cs Apply. New domain registrations only. Excludes Premium Domains. Normal renewal rates apply. Valid until 31 December 2026

Don’t hesitate to register your desired name with other TLD extensions too as this can help you protect your brand down the line. You can leave these domains parked or point them to your original website.

Step 2: Check out

  • Click on the blue “Configure” button to confirm your order. During this step you can enable Whois Privacy for any domain you are purchasing and also add hosting if needed.
  • If you’re happy click the green “Proceed to Cart” button.
  • Review your purchase one last time and then click on “Check Out”

Step 3: Login or create a new account

Existing customers can log in now. If you don’t have an account, create one by completing the contact information.

Step 4: Pay

After the above step, you will be taken to our safe and secure payment gateway page to complete the purchase.

It’s that easy.

Strip Banner - A .XYZ domain name is a great option for companies looking to appeal to a global audience.

How to Choose & Register the PERFECT Domain Name

VIDEO: How to Choose & Register the PERFECT Domain Name

FAQS

What is .XYZ used for?

A .XYZ is a versatile domain used by individuals, startups, tech companies, and creatives who want a modern, memorable web address.

Are .XYZ domains safe?

Yes, they’re as safe as any other domain. As long as you follow best practices and secure your site, .XYZ is a great, secure choice.

Is .XYZ bad for SEO?

Not at all. Google treats .XYZ the same as any other domain extension. Good SEO depends on your content and website quality, not your TLD.

Who owns .XYZ domains?

Anyone can! .XYZ is open for registration globally for individuals, brands, and businesses alike.

What does .XYZ stand for?

It doesn’t stand for anything specific, it simply represents the end of the alphabet, making it a cool and flexible option for any venture.

Why are .XYZ domains so cheap?

They’re priced low to stay accessible and appeal to a wide range of people who are; entrepreneurs, SOHOs, startups, students, creatives, business, companies and corporations.

Are there any restrictions to registering a .XYZ domain for my website?

No, .XYZ is open to everyone, with no industry, location, or content limitations.

Can I use a .XYZ domain for a professional business website?

Absolutely. Thousands of businesses, startups, creators, and technology companies use .XYZ domains as their primary web address. A professional website, quality content, and strong branding matter far more than the domain extension itself.

Is a .XYZ domain a good alternative to .com?

Yes. A .XYZ domain is an excellent alternative if your preferred .com is unavailable. It offers greater flexibility, often provides better name availability, and gives businesses a modern, innovative online identity without being tied to a specific country or industry.

Can I register more than one .XYZ domain?

Yes. Many businesses register multiple domain names to protect their brand, secure common variations of their name, support marketing campaigns, or launch separate products and services. Additional domains can be redirected to a primary website if needed.

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