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02May

7 Ways To Make Your Small Business Look BIGGER

From brick and mortar to online stores, the competition for your small business is massive. To add insult to injury you’ll be competing against numerous large organisations that have been in the market for ages. When it comes to reputation, ad budget, employees, and customer trust, these companies will outrank yours on all levels. Better give up now, right? Not in the slightest!
 

If you have a great product or service to sell, stay right where you are, puff up your chest and do the following to look the part:
 

CONTENTS:

1. Build a website
2. Focus on a niche market
3. Be everywhere and be ‘loud’
4. Be resourceful
5. Provide next-level products and service
6. Be consistent
7. Own it!
 

1. Build a website

Few small businesses have the funds to launch their businesses with a professionally designed and developed website in place. But this doesn’t mean you should hold off on this altogether. Build your own template-driven website for a fraction of the price and make sure you lead traffic to a professional online HQ from the get-go.
 

2. Focus on a niche market

Naturally, you won’t have the advertising budget to really hit the ground running. But nobody said you had to market to every one of your target audiences all at once. Start with one. Even if it is the smallest one. Every great brand has had to start somewhere.  
 

3. Be everywhere and be ‘loud’

Now, talk to your niche. Post about your products on social media with good quality images, make use of influencer marketing, write thought-leadership articles, put up a billboard, give out flyers at schools, attend events, host an event, sell at markets, go to expos – wherever your niche market is, make sure you are there too.
 

4. Be resourceful

You might have enough work for a team but if the budget isn’t there yet, keep your overheads as low as possible. Artificial Intelligence software for accounting, content creation and publishing can help save you time.  You could also hire a virtual assistant to assist with admin, or pull in the aid of freelancers or interns, on an ad-hoc basis.
 


 

5. Provide next-level products and service

What you sell and how you sell it matters. Word-of-mouth is still the best marketing tool around. By keeping your current customers happy with an incredible product that does what it claims, or offering a pleasurable and friendly service where customers feel valued – your customers will gladly market you on your behalf. Great reviews don't write themselves. Every sale and every customer encounter is an opportunity!
 

6. Be consistent

Be consistent with the quality of your products and services. Don’t accept more work if you are too overwhelmed. Rather disappoint a customer because you can't help them right away than disappoint them because you’ve ‘dropped the ball’. The same goes for your marketing efforts. Be consistent with your level of visibility and work your way up from there once you are ready.
 

7. Own it!

We know you have big dreams for your small business. But here’s the thing; small businesses are a huge trend now and will probably remain this way for years to come. Since the pandemic, people have grown very aware of the role small businesses play in the economy. Local is lekker and all of that. So why not own your small business status and ride the wave?
 

KEY TAKE-AWAY:

Big businesses have more budget and more hands-on deck making it difficult to compete with them. Be clever about it and focus your money on a small sector of the market and go out with your guns blazing. Alternatively, just do what you do, and do it well. Don’t hide that you are a one-man-band. Promote this fact and make your small business work for you.
 

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