This tutorial discusses the basics to help you optimise your website SEO in Site Builder and is related to our You Tube video: How To Optimise Your Website SEO In Site Builder – Boost Your Website’s Visibility: SEO Page Essentials – Website Builder Tutorial. Improving your SEO using Domains.co.za Website Builder is really easy and includes setting up Favicons, Meta Descriptions, Title and Alt tags and Keywords to enhance search results.

Optimising your website SEO for Search Engines is essential for improving visibility and attracting more visitors.

How To Optimise Your Website SEO In Site Builder

Upload A Favicon

• Navigate to Settings: In your website builder dashboard, go to “Settings”.
• Upload Favicon: Select “Favicon”, then click on the pencil icon to upload a small, distinctive icon for your site. This icon will appear on browser tabs, bookmarks, and search results, giving your website a polished, identifiable look.

Setup SEO for Individual Pages

• Open Page Settings: Go to “Settings”, then select “Pages”. This will open a new dialogue box.

• Access the SEO Tab: Switch to the SEO tab within the page settings to optimise individual pages.

Add a Page Title

• Edit Page Title: Enter a relevant, Keyword-rich title that accurately reflects the page content. Keep it clear and within 60 characters for best results in Search Engine listings.

Create an SEO-Friendly Description

• Write a Meta Description: Below the “Title” field, enter a concise, engaging Description for the page (around 150–160 characters). This Description will be displayed in search results and should accurately represent your page’s content to attract clicks.

Add Targeted Keywords

• Insert Keywords: In the “Keywords” field, add Keywords relevant to the page’s content. Focus on a few targeted terms rather than overloading, which keeps your site optimised without risking penalties.

Upload an Image for Previews

• Select an Image: In the left panel, upload an Image that will appear in URL previews when the link is shared on social media or in chat. This Preview Image is another way to draw attention to your page.

Preview SEO Settings & Publish

• Check Search Result Preview: Before publishing, preview what your page will look like in search results and on social media. Adjust Titles and Descriptions if necessary to ensure they are clear, relevant, and engaging.
• Finalise & Publish: Once satisfied with your SEO settings, publish your website to make these changes live.

Read a more in-depth article on On-page SEO here.

YouTube Video: Boost Your Website’s Visibility: SEO Page Essentials – Website Builder Tutorial

Additional Information

Best Practices for SEO

• Content – Always use high-quality, relevant, and unique Content, including copy, video, images, infographics, etc.
• Favicon – Use the same brand name or logo as your Favicon across pages for a unified brand experience.
• Title Tags – Make use of relevant title tags, also known as the Meta Title tag, is the HTML code headline for a page, avoid duplications. Write a 50–60 character description that best describes, or summarises, that particular page and its content.
  Use one or two keywords that are in the webpage text itself, be cautious and don’t overdo it, as it may have an adverse effect.
• URL Structure – Create a sensible URL structure for your website that clearly defines each page and its content, e.g., https://www.domains.co.za/ssl/domain-validated-ssl-certificates. Avoid using random numbers or characters that lack meaning.
• Image Alt Text – Use image alt text and provide a descriptive, yet brief, summary for every image you upload. Try to include a keyword, and if there is text within the image, mention it as well.
• Keywords – Incorporate one or two keywordsnaturally within the webpage text, but be cautious not to overdo it, as it may have adverse effects. Identify 4-5 relevant keywords per product or service and use them where they naturally fit within your page’s content.
• Meta Description – Write a meta description for each page that aligns with the information on that specific page, highlighting the most important information and relevant keywords.
• Bear in mind to update page Descriptions and Keywords should there have been additional content changes that may affect SEO.

Note re Google Algorithms

Google and other search engines design algorithms to promote authenticity and prioritise the end user’s experience above all else. If your website creates a positive environment where customers feel safe and can easily find quality content without confusion, Google’s algorithms will recognise this. Focus on establishing strong on-page SEO basics first, then build on additional SEO factors from there.

Login to Domains.co.za Account

1. Go to the Domains.co.za website Account Login page.

2. Enter your Email and Password.

3. Then click the “Sign In” button.